Lord Shrinathji is a manifestation of Hindu god Krishna, show as a seven-year-old youngster. The foremost holy place of Shrinathji is located at the temple town of Nathdwara, spotted 48 Kilometers North-east of Udaipur city in Rajasthan.
Shrinathji is the main leading god of the Vaishnava sect known as the Pushti Marg (The way for elegance) or the Vallabh Sampradaya or Shuddhadvaita, created by Shri Vallabhacharya. Shrinathji is adored mostly by the devotees of Bhakti Yoga and the Vaishnava in Gujarat and Rajasthan along with others. Vitthal Nathji, child of Vallabhacharya systematized the worship of Shrinathji at Nathdwara. Because of the fame of Shrinathji, Nathdwara town itself is called to as ‘Shrinathji’. People additionally call it bava’s (shreenath ji bava) nagri. At first, the bal (child) Krishna god was referred to as Devdaman (The conqueror of Gods – Referring to over-driving of Indra by Krishna in the lifting of Govardhan hill). Shri Vallabhacharya named him as Gopala and the spot of his worship as ‘Gopalpur’. Later, Vitthal Nathji named the divinity as Shrinathj.
Reference of Shrinathji can be found in old writings and literature. Shrinathji particularly refers to the story in the Bhagavata Purana wherein Krishna lifts Govardhan hill to shield the people of Vrindavan from a storm of downpour sent by Indra, the King of Devas. The most aged depiction of Shrinathji appears in the Giriraja-khanda of the Garga Samhita, wherein the god has been referred to as Devadaman Shrinath.